As a new business owner, you probably know that marketing your products or services online is the most effective strategy to promote your brand and attain growth. Digital marketing, if done right, can yield a glorious return on investment. However, it can be costly. To start your marketing, you need to build your business website. Platforms like WordPress and Wix allow you to create your website for free. It is user-friendly, so you do not have to learn complex coding. You can also choose to hire a website developer, but that would cost money.
Search Engine Optimization is another famous practice among digital marketers. It can attain different goals, like pushing your website to the top of the search engine page results so your customers will find it immediately. They can also do it to find new clients or boost your traffic. Various SEO guides for dummies are available online, and you can learn it yourself. But, if you want results, you can also choose to seek helpful advice from an SEO expert. You must pay for their expertise.
Whether you choose to hire an expert to help you with your digital marketing or do it yourself, here are seven digital marketing tips for start-ups.
Focus on the user experience
An excellent website must offer effective communication channels, intuitive user experience, and content. To ensure your audience will have a great user experience, do the things right from the start. Make sure that your website loading speed is fast. Chatbots assisting communications, intuitive website menu navigation, and the tone, and simplicity of the content, can deliver a seamless user experience.
Engage and interact with your audience
Digital marketing is not a venue where people just read and then move on. This online platform offers people a choice of satiating their queries and doubts. So, give them a chance to interact with your brand. Although your goal is to promote or market your product, it does not mean that you should only focus on posting business-centric materials.
To boost customer engagement, consider running unique contests with freebies and convey valuable information using video or infographics. You could also have a question-and-answer session, tag some relevant people in curated content, ask questions using creative graphics, etc. The important thing is you can create a connection between your audience and your brand. Make the audience feel like they are valuable members of your business.
Update your social media accounts consistently
If you engage in digital marketing, the chances are that social media marketing will be a part of it. Billions of individuals are using social media platforms. It has become one of the efficient and lucrative ways to market a product or service. It will not only boost or grow your business but provide a suitable medium for customer service opportunities.
To make the most of your social media marketing effort, you must post content on a regular and consistent basis. Also, make sure that there is a unified identity to all your posts. But ensure not to stay away from the brand message you wish to convey.
Remember that Great Content is the King
You probably would see this phrase included in most digital marketing articles. Many emphasize its importance, and when you start with your online marketing efforts, you will know why. It serves as the vehicle to convey your brand message to your audience. Audiences these days are getting savvier and wiser. They will probably look for and trust brands that offer valuable and great content.
Remember to make and share content that is timely, relevant, and of quality. To get ahead of the game and stand out from the crowd, also make creative content.
Look at your competitors’ marketing strategies
You may not see things such as their conversion rate. But looking at what other businesses in your niche are doing can give you an insight into the marketing strategies they currently use. Look for companies of the same size.
Invest in the right tools
The right tools for marketing, growth hacking, analytics, and others can free you from repetitive and mundane tasks so you will have more time to focus on what matters most for your business.
There are free tools available on the web. But if you already have some funds to pay for the premium versions, it is much better if you invest some money in them. Paid tools work better than the free ones. If you are hesitant to pay for a tool yet, some software will be offered on a trial basis.
Seek help from the experts
With the emergence of outsourcing companies, it is now easy to find experts who can handle your digital marketing at a price that will not break your bank. Outsourcing is also practical if you do not have sufficient funds to hire your digital marketing staff yet, but already want to make your digital marketing right.
If you hire someone who will handle your online marketing, consider an expert. Choose those who are good with all the digital channels such as digital PR, SEM, SEO, social media marketing, and email marketing.
Digital marketing will not be easy. You will have many competitors online. If you can get it right, it can help grow your startup business.